The idea for PRAASAM was born from a simple observation — as a working woman who loved sarees, I often struggled to find sarees that were elegant yet practical for everyday office wear. Most options were either too festive or too plain, lacking that perfect balance of comfort, confidence, and class that a professional setting demands.

That’s when I decided to create PRAASAM, a brand dedicated to women who carry tradition into their workplaces — teachers, professionals, and leaders who want their attire to mirror their grace and strength.

Each saree in our Work Wear Collection is personally curated to reflect professionalism without compromising on charm. Whether it’s a simple day at work, a presentation, or an important meeting, our sarees are designed to make you feel poised, elegant, and ready to shine.

Through PRAASAM, my vision is to help working women express their individuality with ease — staying rooted in tradition while embracing modernity.